We live in a world with copious amounts of do’s and don’t’s – Who’s making these rules? Who’s setting these bars and standards? Thing is, we’ve probably done this to ourselves by self-evaluating and thinking we’re the best or we’re not good enough for someone or something. BOO!
When I wake up every morning, I sit up and go through all the things I have to do in my head even before I get out of bed. I sit there asking myself to be The Force for that day, and everyday. I think of all the stuff I want and have to achieve to reach my full potential for that day, and I just wake up to live for the day.
Yes, I have huge plans for the future, and I am constantly working towards evolving everyday – I learn from my mistakes, and its true what they say, “you learn something new everyday”. But what good is it if you’re simply learning something new and not applying? That’s where the trick lies.
Somedays I’ll tell myself I have to do something, but I get lazy. Most days, I create stories in my head and I reference, and I am constantly scribbling points on random pieces of paper through out the day till I sit and put everything together at night before I hit the hay – only to fine-tune things and work my sleeping mind into creating something I can always be proud of.
Thing is, even though I’m probably doing the same things day in and day out, I feel like I take back a part of my day into my sleep, only to wake up and be better the next day, and work my little behind off to keep creating beautiful stories. I thrive on being different and setting goals, only to out-do my own self, each time. I love collaborating with brilliant and like-minded people and bring a different experience to the page each time someone looks at my work.
This collection, and the way it’s story unfolded on the runway, made me explore another side of my thoughts – here I was sitting in the front row, watching each look, detail for detail, up-close, in-my-face, pass me by, and tell its own story. Each look showed me a different kind of — Huemn — Human. I thought to myself, “THIS is the kind of story I want to tell, this is what we’re missing” – We’re missing the point of being exactly who we want to be, we’re so consumed with what society says to us and thinks of us, that we’re afraid to be ‘banished’ in some way if we go against the norms.
For eons, humans have been evolving —or trying to—, for better (or for worse). We are a species that is so conceited and so judgmental of one another. Everything has an order, and that order is the only way. Every once in a while, a hero or a rebel come along, and that person has the balls to stand up to the system and be whoever they want to be, and they’re either celebrated or ridiculed. The bottom line is, they’re remembered.
When Rohan and I discussed ideas of how we could portray this story, we were mixed with so many emotions and faced so many challenges in way of bringing every frame together to tell the story. We’d cook up so many different scenarios in our little diaries, and every other day, the story would keep evolving and changing and evolving into something completely different – we couldn’t stick to theme, and eventually decided to play it by ear with the lighting and tell the story just with imagery. We recceed places all over the city and fixed on three. Shooting this story over two continuous days was something we’d never thought would happen. But, like any over-achiever in the world of THE WORLD, we were set to nail six looks in six different locations all over Mumbai – (ten points for trying!) HAH! I cannot tell you the back and forth we’ve been through since we decided to do a story together, and of how amazingly we refined and r(E)volutionized our concepts (each time, like every two-three days). Justine as usual is my fave person ever, and its always amazing creating hair looks with her (well, she’s the boss-lady, we just let her work her magic)!
What I saw when I saw the final images, was empowering. Each image strong and structured. I saw a person looking right at me, telling me that she’s doing exactly what she wants to do with such assertion and power, and I felt like I grew a little bit more on myself. I saw someone who can be at different places (maybe even) at once, and that really got me thinking of how much capacity and courage I can muster up in life to be where I want be and to do the things I want to do. I kept flipping through the images finding the right words to say, but the truth is, I still feel the image speak for themselves, and there was no need for me to even tell you about my experience with this story.
Rohan is Magic Man with his lighting, Justine is this beautiful Force within that makes every frame so lovely (every time she sprays hair-spray into my mouth – NOT! Haha)!
I truly am always blessed to have a great team and working experience -BIG UPS to my best friends Shyma and Pranav of Huemn on winning the Vogue India Fashion Fund ’16, and for smashing the gender-fluid, atheleisure scene once again!
I’m so happy to call these people my friends. When you’re working with people who share your love for things, and you for theirs, it hardly is considered ‘work’, and for that I am thankful each day to come across such beauts in life!
Get up and get what you want, and don’t be afraid to ask for it!
Huemn Fall '17
Photography: Rohan Hande, Hair: Justine Rae Mellocastro, Creative Direction: Rohan Hande & Kayaan Contractor
Ideas Prop Shop, Strands Book Store
May 14, 2017